With over 15 years in a variety of Marketing and Digital Marketing roles, I add value through a combination of skillsets that include technology, marketing, and web design/development. Working between these technical disciplines, with personal experience within each, enhances my ability to communicate between those teams and senior leadership. My strengths are in CRM, marketing automation, analytics and optimization.
I have a strong track record of building strong teams, and I enjoy mentoring team members to bring out their best.
Flight Centre Travel Group (FCTG) | $20b global travel business operating in 90 countries
Marketing Director; New York, NY USA — 2015-18- Increased inbound inquiry by 25% in 12 months through email marketing and optimization- Launched Sam :] mobile app with 368% growth over 24 months- Introduced monthly webinars, receiving over 100 attendees in first session- Increased B2B subscribers by over 15,000 in 6 months
Digital Marketing & Innovation; Ramsey, NJ USA — 2012-15- Launched A/B testing to increase lead generation by over 5%- Launched new responsive website design while transitioning to Drupal- Deployed Google Tag Manager to improve product level data insights in Analytics
Digital Marketing Leader; Brisbane, QLD Australia — 2009-12- Reduced cost per acquisition by 50% Flight Centre- Increased organic traffic by approx. 20%
Digital Marketing Executive; Brisbane, QLD Australia — 2008-09- Executed brand refresh resulting in 10% increase in lead generation
Internal Marketing Specialist, Department of Primary Industries — 2003–05- This was a position within government, largely focused on managing marketing assets via the State Forests website. Worked within a multi-disciplinary team of technology, digital, and web professionals to redesign and redevelop dpi.nsw.gov.au in CMS Squiz MySource Matrix.
- Mini MBA in Marketing; MarketingWeek w/ Mark Ritson, New York, NY, 2017- Business Enterprise Centre; Armidale, NSW – Cert. 4 in Small Business Management, 2004- TAFE NSW; Armidale, NSW – Dip., Digital Media, 2003- University of New England, Armidale NSW - Bach. Computer Science, 2002- TAFE NSW; Armidale, NSW – Dip., Information Technology, 2001
SKILLSBrand marketing, Affiliate marketing, Email marketing, Strong communicator, Conversion Optimization, Retail, B2B Marketing, Social Media, Leadership/mentoring, Project management
TOOLS & PLATFORMSGoogle Analytics, Adwords/Ads, Google My Business, Google Tag Manager, Marketo, Mailchimp, Salesforce, Conversion Optimization and multi-variant testing. Eloqua, Marketo, Social Media Advertising,
Provided upon request.