Launching Sam :]

Sam :] is a mobile assistant and business travel app launched while working with Flight Centre Travel Group.

 
sam-all-screens.png

The launch

I launched the app with an array of assets, including but not limited to:

  • Single page flyer

  • Sales PPT slides

  • Website landing pages

  • Paid search, LinkedIn, and Social Media campaigns

I worked with our product manager to develop and deploy Sales training, we developed reporting tools with the development team to track app metrics and establish KPIs.

A simple 1-page flyer for existing clients, explaining what Sam :] does

A simple 1-page flyer for existing clients, explaining what Sam :] does

Strategy

The goal was to achieve as many installs across our largest clients as we could. We had a relatively low budget to advertise. We used LinkedIn to target existing clients and advertise, pushed out an email campaign informing travelers of the updated App and used Social Media and YouTube to promote to our prospective clients.

Sam was initially launched exclusively to clients in the US and due to our successful campaigns, we released the app to our other regions, starting in UK & Europe and later Australia, Asia, etc.

Sam was initially launched exclusively to clients in the US and due to our successful campaigns, we released the app to our other regions, starting in UK & Europe and later Australia, Asia, etc.

Growth

By the end of 2016, Sam :] was installed over 5,000 times. By the end of 2017, Sam :] was installed by over 90% of our clients with satisfaction ratings of 98%

By 2018, the app installs had grown by 368%