With over 15 years in many Marketing and Digital Marketing roles, I add value through a combination of skillsets that include technology, marketing, and the web. Having extensive experience within these disciplines enhances my ability to communicate effectively with cross-discipline teams and senior leadership. My strengths are in marketing automation, analytics, optimization, and CRM.
I have a track record of building strong teams, and I enjoy mentoring team members to bring out their best. I am motivated by the growth of my colleagues.
EXPERIENCE
InterExchange
A well established nonprofit cultural exchange organization
Director of Marketing and Creative, New York, NY
Reduced cost/conv by $324
Reduced Paid Search management fees by $5k/mo
Reduced CPC by $1.41
Launched multiple new web projects and Camp USA microsite experience
Deployed Google Data Studio, Hotjar, Google Optimize
Launched refreshed brand identity
Flight Centre Travel Group (FCTG)
$20b global travel business operating in 90 countries
Marketing Director; New York, NY USA — 2015-18
- Increased inbound inquiry by 25% in 12 months through email marketing and optimization
- Launched Sam :] mobile app with 368% growth over 24 months
- Introduced monthly webinars, receiving over 100 attendees in the first session
- Increased B2B subscribers by over 15,000 in 6 months
Digital Marketing & Innovation; Ramsey, NJ USA — 2012-15
- Launched A/B testing to increase lead generation by over 5%
- Launched new responsive website design while transitioning to Drupal
- Deployed Google Tag Manager to improve product-level data insights in Analytics
Digital Marketing Leader; Brisbane, QLD Australia — 2009-12
- Reduced cost per acquisition by 50% Flight Centre within major paid search campaigns.
- Increased organic traffic by approx. 20%
Digital Marketing Executive; Brisbane, QLD Australia — 2008-09
- Executed brand refresh and website redesign that resulted in a 10+% increase in lead generation.
Internal Marketing Specialist, Department of Primary Industries — 2003–05
- This was a position within the government, largely focused on managing marketing assets via the State Forests website. Worked within a multi-disciplinary team of technology, digital, and web professionals to redesign and redevelop dpi.nsw.gov.au and migrate to CMS Squiz MySource Matrix. Heavy focus on web standards and accessibility.
EDUCATION
- Mini MBA in Marketing; MarketingWeek w/ Mark Ritson, New York, NY, 2017
- Business Enterprise Centre; Armidale, NSW – Cert. 4 in Small Business Management, 2004
- TAFE NSW; Armidale, NSW – Dip., Digital Media, 2003
- University of New England, Armidale NSW - Bach. Computer Science, 2002
- TAFE NSW; Armidale, NSW – Dip., Information Technology, 2001
SKILLS
Brand marketing, Affiliate marketing, Email marketing, Strong communicator, Conversion Optimization, Retail, B2B Marketing, Social Media, Leadership/mentoring, Project management
TOOLS & PLATFORMS
Google Analytics, Adwords/Ads, Google My Business, Google Tag Manager, Marketo, Mailchimp, Salesforce, Conversion Optimization and multi-variant testing. Eloqua, Marketo, Social Media Advertising,
REFERENCES
Provided upon request.