I add value through my combination of skillsets that integrate technology, marketing, and web design/development. Working between these technical disciplines, and with real world experience in each, this enhances my ability to communicate between operational teams and senior leadership. I have a great track record of building strong teams through empowerment and motivation.
Flight Centre Travel Group (FCTG) | $20b global travel business operating in 90 countries
Marketing Director; New York, NY USA — 2015-18- Increased inbound inquiry by 25% in 12 months through email marketing and optimization- Launched Sam :] mobile app with 368% growth over 24 months- Introduced monthly webinars for thought leadership, received over 100 attendees in first session- Increased B2B subscribers by over 5,000 in 6 months
Digital Marketing & Innovation; Ramsey, NJ USA — 2012-15- Launched A/B testing to increase lead generation by over 5%- Launched new responsive website design while transitioning to Drupal- Deployed Google Tag Manager to improve product level data insights in Analytics
Digital Marketing Leader; Brisbane, QLD Australia — 2009-12- Reduced cost per acquisition by 50% Flight Centre- Increased organic traffic by approx. 20%
Digital Marketing Executive; Brisbane, QLD Australia — 2008-09- Executed brand refresh resulting in 10% increase in lead generation
Internal Marketing Specialist, Department of Primary Industries — 2003–05- This was a position within government, largely focused on managing marketing assets via the State Forests website. Worked within a multi-disciplinary team of technology, digital, and web professionals to redesign and redevelop dpi.nsw.gov.au in CMS Squiz MySource Matrix.
- Mini MBA in Marketing; MarketingWeek w/ Mark Ritson, New York, NY, 2017- Business Enterprise Centre; Armidale, NSW – Cert. 4 in Small Business Management, 2004- TAFE NSW; Armidale, NSW – Dip., Digital Media, 2003- University of New England, Armidale NSW - Bach. Computer Science, 2002- TAFE NSW; Armidale, NSW – Dip., Information Technology, 2001
SKILLSBrand marketing, Affiliate marketing, Email marketing, Strong communicator, Conversion Optimization, Retail, B2B Marketing, Social Media, Leadership/mentoring, Project management
TOOLS & PLATFORMSGoogle Analytics, Adwords/Ads, Google My Business, Google Tag Manager, Marketo, Mailchimp, Salesforce, Conversion Optimization and multi-variant testing. Eloqua, Marketo, Social Media Advertising,
Provided upon request.