Flow visualisation in Google Analytics 5

I haven’t done a post for a while and this one is officially a lazy blog but that doesn’t diminish the value you’ll get out of this. If you haven’t yet tried out the “New version” of Google Analytics, give yourself a swift kick up the ass. If you need further motivation to get on it check out this post from LovesData who I work closely with at Flight Centre:


This stuff is really powerful when you’re looking at your conversion funnels and invaluable for measuring conversion optimisation at a glance.

Oh, and in other news I’ve accepted a job offer in New Jersey so I’ll be moving to NYC in February!