Flow visualisation in Google Analytics 5

I haven’t done a post for a while and this one is officially a lazy blog but that doesn’t diminish the value you’ll get out of this. If you haven’t yet tried out the “New version” of Google Analytics, give yourself a swift kick up the ass. If you need further motivation to get on it check out this post from LovesData who I work closely with at Flight Centre:


This stuff is really powerful when you’re looking at your conversion funnels and invaluable for measuring conversion optimisation at a glance.

Oh, and in other news I’ve accepted a job offer in New Jersey so I’ll be moving to NYC in February!

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Jordan Payne

I'm interested to see if I can find an audience that will read what I intend to write on these here interwebs. There will be a mix of personal and semi-serious topics that interest me too. Aside from that, I have an interest in online marketing, web design and technology. It's entirely likely that I am frightfully similar to most of the other geeks that have a blog, with perhaps the only possible difference being that I recognise that.