I’m curious to know what you think, what anyone thinks about whether they see themselves using them. The idea is simple; sign up to an online service provider and enter your personal details - I used youscan.me. This then becomes a means of posting all the information you might share with people in a simple graphic. Then you can use a smartphone application to scan these codes. I think the concept is good but it somehow seems a little overcomplicated… like it should be easier. I think smartphones need to build QR (which stands for Quick Response) code scanning into the interface ‘out-of-the-box’ so people don’t need to download an app to gain access.
I’ve been seeing these about the city a little more frequently here in Brisbane. I’ve heard of uses that vary from interesting to kind of messed up. In Japan, I heard that people are getting tattoos of their own personal QR code, adoption there is through the roof. A tattoo artist, Levi Smith, in the US is doing just this: http://www.youtube.com/watch?v=ggNR4kCnf4M. Some of you probably heard about Calvin Klein’s “uncensored” campaign. Here’s the uncensored video:
Calvin Klein Jeans Uncensored campaign. You’re welcome.
You can read Mashable’s write up about it here http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard/
I’ve kind of taken it onboard as a simple means to add to my personal branding. If that doesn’t sound odd to you, great. If it does sound odd, try reading a little more here http://en.wikipedia.org/wiki/Personal_branding
Anyway, let me know your thoughts.