QR code curiosity and personal branding

I’m curious to know what you think, what anyone thinks about whether they see themselves using them. The idea is simple; sign up to an online service provider and enter your personal details – I used youscan.me. This then becomes a means of posting all the information you might share with people in a simple graphic. Then you can use a smartphone application to scan these codes. I think the concept is good but it somehow seems a little overcomplicated… like it should be easier. I think smartphones need to build QR (which stands for Quick Response) code scanning into the interface ‘out-of-the-box’ so people don’t need to download an app to gain access.

I’ve been seeing these about the city a little more frequently here in Brisbane. I’ve heard of uses that vary from  interesting to kind of messed up. In Japan, I heard that people are getting tattoos of their own personal QR code, adoption there is through the roof. A tattoo artist, Levi Smith, in the US is doing just this: http://www.youtube.com/watch?v=ggNR4kCnf4M. Some of you probably heard about Calvin Klein’s “uncensored” campaign. Here’s the uncensored video:

Calvin Klein Jeans Uncensored campaign. You’re welcome.

You can read Mashable’s write up about it here http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard/

I’ve kind of taken it onboard as a simple means to add to my personal branding. If that doesn’t sound odd to you, great. If it does sound odd, try reading a little more here http://en.wikipedia.org/wiki/Personal_branding

Anyway, let me know your thoughts.

TV: Luther

I was pretty wowed by Luther. I don’t often find TV shows that affect me, but this show really did. There are only a handful of TV shows that I actively encourage people to watch; Game of thrones, Dexter, Entourage, Breaking Bad, House with the recent addition of Suits and now Luther.

I don’t want to spoil the ending but I can safely say that this is one of the few shows on television that actually doesn’t pander to the expectations of it’s viewers and is frequently heavy, dramatic, and moving. Idris Elba who plays the main character of detective John Luther is absolutely awesome, intense, violent and brilliant. This isn’t just a murder gets found by a detective show. In fact, the crime that takes place is often put to the side to tell a story that is far more unique and interesting to watch. So much so that each episode starts off without the expected mystery surrounding the murder, instead focusing on how the criminal is to be captured.